Pink, a versatile and evocative colour, beautifully blends compassion, playfulness, and sophistication. Often associated with love, kindness, and warmth, pink effectively communicates a sense of approachability and caring. Its diverse shades, ranging from delicate Baby Pink to the vibrant energy of Hot Pink, offer extensive creative possibilities. Pink hues resonate particularly well with brands aiming to convey nurturing messages, youthful enthusiasm, or refined elegance.
In print, pink tones stand out impressively in beauty packaging, romantic event stationery, playful promotional materials, and sophisticated branding solutions. Employing specialty print finishes such as spot gloss coatings, luxurious soft-touch laminates, or elegant metallic foils can enhance the inherent appeal and tactile experience of pink-themed printed products, further reinforcing brand identity and customer connection.
| Colour Swatch | Description & Meaning | Industries, Products & Services | Hex Code | CMYK Conversion |
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Baby Pink – Gentle and nurturing, symbolises compassion, softness, and warmth. | Baby products, wellness, beauty. Ideal for gentle packaging, nurturing wellness brochures, and elegant stationery. | #F4C2C2 | 0, 22, 22, 4 |
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Hot Pink – Bold and vibrant, conveys excitement, energy, and confidence. | Youthful brands, fashion, events. Perfect for dynamic displays, vibrant event materials, and eye-catching packaging. | #FF69B4 | 0, 59, 29, 0 |
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Blush Pink – Sophisticated and romantic, embodies elegance, grace, and warmth. | Fashion, weddings, upscale beauty. Ideal for luxurious invitations, outdoor flags, and premium product packaging. | #DE5D83 | 0, 58, 41, 13 |
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Salmon – Warm and friendly, reflects approachability, creativity, and comfort. | Community brands, lifestyle, design. Excellent for welcoming stationery, community-focused literature, and creative packaging. | #FA8072 | 0, 49, 54, 2 |
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Rose Pink – Rich and feminine, symbolises charm, love, and beauty. | Romantic brands, luxury beauty, fashion. Perfect for romantic event materials, luxury packaging, and high-end brochures. | #FF66CC | 0, 60, 20, 0 |
How to Use Pink in Design:
- Pastel pinks create calm, inviting atmospheres.
- Bold pinks energise and capture immediate attention.
- Pair with metallic accents for elegance or contrast with darker shades for impact.