Purple is a captivating colour traditionally associated with royalty, luxury, and spirituality. Its unique blend of calming blues and stimulating reds evokes feelings of mystery, creativity, and elegance. Purple hues range from delicate Lavender to dramatic Eggplant, making it incredibly versatile for expressing a wide spectrum of brand personalities.
Ideal for brands aiming to communicate creativity, luxury, or uniqueness, purple hues can set a business apart in competitive markets. In print, purple colours are particularly impactful, often used in sophisticated branding materials, premium packaging, distinctive invitations, and expressive promotional campaigns.
Incorporating purple tones with specialty finishes such as metallic foils, spot UV coating, or soft-touch laminations can significantly elevate the perceived quality and distinction of printed products.
| Colour Swatch | Description & Meaning | Industries, Products & Services | Hex Code | CMYK Conversion |
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Lavender – Gentle and soothing, represents calmness, grace, and elegance. | Beauty, wellness, spa brands, romantic events. Perfect for elegant stationery, calming wellness brochures, and romantic wedding invitations. | #E6E6FA | 8, 8, 0, 2 |
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Violet – Striking and imaginative, symbolises creativity, wisdom, and artistic expression. | Creative agencies, tech startups, art-focused brands. Excellent for promotional materials, expressive stationery, and creative portfolios. | #8F00FF | 44, 100, 0, 0 |
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Plum – Rich, deep, sophisticated, conveys luxury, maturity, and depth. | High-end fashion, luxury hospitality, gourmet products. Ideal for sophisticated packaging, luxury invitations, and premium business cards. | #DDA0DD | 0, 27, 0, 13 |
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Mauve – Soft and romantic, embodies subtlety, sentimentality, and sophistication. | Weddings, beauty brands, lifestyle products. Perfect for elegant stationery, beauty packaging, and romantic event materials. | #E0B0FF | 12, 31, 0, 0 |
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Eggplant – Bold and dramatic, suggests mystery, elegance, and exclusivity. | Luxury brands, exclusive events, premium products. Excellent for luxury packaging, exclusive invitations, and prestigious print materials with foil accents. | #614051 | 0, 33, 17, 62 |
How to Use Purple in Design:
- Light purples add softness, serenity, and romantic charm.
- Darker purples bring luxury, depth, and mystery.
- Pair with neutrals for elegance or contrast with vibrant shades for creative impact.