Green, the colour of life, renewal, and harmony, resonates deeply within nature, representing growth, freshness, and vitality. This colour evokes a sense of balance, calmness, and connection to the natural world, making it exceptionally appealing to environmentally conscious and wellness-oriented brands.
Ranging from vibrant, energetic shades like Lime to the deep, soothing tones of Forest and Emerald, green hues offer versatility in conveying various brand identities. Whether promoting sustainability, wellness, or luxury, green shades enable brands to align their visual identity with messages of trustworthiness, optimism, and responsibility. The psychological impact of green fosters feelings of reassurance and restoration, effectively connecting brands to their audiences in meaningful ways.
When utilised in print, green colours are especially effective on natural textured materials, premium eco-friendly packaging, vibrant promotional literature, and environmentally conscious branding materials.
| Colour Swatch | Description & Meaning | Industries, Products & Services | Hex Code | CMYK Conversion |
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Lime Green – Vibrant and energising, embodies freshness, creativity, youthful energy. | Fitness brands, youthful products, health foods, creative industries. Effective on vibrant promotional flyers, posters, and fitness-focused print materials. | #32CD32 | 76, 0, 76, 20 |
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Mint Green – Refreshing, crisp, signifies renewal, clarity, and wellness. | Wellness brands, skincare, eco-friendly products, interior design. Ideal for elegant stationery, leaflets for spas, and eco-conscious branding materials | #98FB98 | 39, 0, 39, 2 |
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Olive Green – Earthy, stable, conveys reliability, serenity, and authenticity. | Organic brands, outdoor apparel, natural cosmetics, rustic decor. Suitable for textured business cards, natural product packaging, and outdoor event collateral. | #808000 | 0, 0, 100, 50 |
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Emerald Green – Luxurious, vibrant, symbolises wealth, elegance, and balance. | Luxury fashion, jewellery, high-end beauty, premium lifestyle brands. Perfect for luxurious invitations, premium business cards with gold foiling, and upscale product packaging. | #50C878 | 60, 0, 40, 22 |
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Forest Green – Rich, calming, suggests strength, stability, environmental awareness. | Sustainable brands, environmental initiatives, outdoor gear, herbal products. Effective for sustainable packaging, eco-friendly brochures, and rugged outdoor branding materials. | #228B22 | 76, 0, 76, 45 |
How to Use Green in Design:
- Use vibrant greens to convey energy and freshness.
- Darker greens add depth, luxury, and reliability.
- Combine with neutrals for harmony or contrasting colours for vibrant impact.