Orange is a vibrant and lively colour that radiates warmth, enthusiasm, and positivity. Positioned between the intensity of red and the cheerfulness of yellow, orange embodies a balanced energy that promotes optimism, social communication, and adventure.
From vibrant Bright Orange to the rich, earthy tones of Burnt Orange, this colour spectrum offers versatility and appeal for brands aiming to evoke friendliness, creativity, and warmth. Orange hues excel in engaging target audiences, making them ideal for youthful branding, dynamic promotions, and hospitality marketing.
In print, orange hues are particularly effective for impactful flyers, energising event materials, inviting hospitality menus, and captivating promotional items. Combining orange shades with complementary print techniques such as gloss finishes, embossed textures, or vivid digital printing can significantly enhance brand engagement and recognition.
| Colour Swatch | Description & Meaning | Industries, Products & Services | Hex Code | CMYK Conversion |
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Bright Orange – Vibrant and lively, represents enthusiasm, excitement, and playfulness. | Youthful brands, events, dynamic promotions. Ideal for vibrant posters, flyers, and promotional giveaways. | #FFA500 | 0, 35, 100, 0 |
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Coral – Warm and inviting, symbolises friendliness, harmony, and optimism. | Lifestyle, beauty, hospitality. Perfect for inviting menus, lifestyle brochures, and beauty product packaging. | #FF7F50 | 0, 50, 69, 0 |
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Burnt Orange – Earthy and grounded, suggests adventure, strength, and reliability. | Outdoor brands, rustic products, adventure services. Ideal for durable stickers, adventure-focused branding, and rustic-themed collateral. | #CC5500 | 0, 58, 100, 20 |
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Amber – Warm and inviting, conveys confidence, warmth, and friendliness. | Hospitality, food and beverage, customer service. Effective for vibrant promotional materials, hospitality menus, and friendly customer-focused literature. | #FFBF00 | 0, 25, 100, 0 |
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Peach – Soft and gentle, evokes warmth, sincerity, and approachability. | Beauty, wellness brands, lifestyle products. Suitable for elegant stationery, product packaging, and gentle promotional materials. | #FFDAB9 | 0, 14, 27, 0 |
How to Use Orange in Design:
- Bright oranges energise and attract attention.
- Softer orange tones create a welcoming, comforting atmosphere.
- Pair with blues for contrast or neutral shades for balanced warmth.