Colour is pivotal in branding and marketing, influencing perceptions and emotions. As we enter 2025, embracing the latest colour trends can give your business a fresh and appealing edge. Pantone has announced PANTONE Mocha Mousse as the Colour of the Year for 2025—a warm, rich brown that embodies comfort and sophistication. Understanding Mocha Mousse Mocha […]
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Exploring the Vibrant World of Pantone Colours of the Year Each year, the Pantone Color Institute, a global authority on colour, eagerly anticipates the unveiling of the Pantone Colour of the Year, setting the tone for design, fashion, and various industries. This symbolic selection represents more than just a colour; it encapsulates the spirit and […]
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When you think of McDonald’s, what do you see? Most people think of the Golden Arches, first introduced in 1968, which has a distinctive yellow colour – #ffc300 to be precise! Yellow and Red are very popular colours in the restaurant industry. This is not by accident. Colour therapists agree that the combination of yellow […]
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Welcome to the fascinating realm of print jargon, where words like bleed, CMYK, and UV varnish hold the keys to unlocking the secrets of the printing world. In this comprehensive guide, we aim to decode the language that shapes the printing industry, starting with the standardized European paper sizes known as A sizes. Beyond the […]
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We all spend thousands of pounds on our corporate identity or brand, each year and yet most companies have no system in place to control what is produced. A Brand Guideline is a document that explains to any person involved in the creative process what you as the client, want to achieve. It is your […]
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