Yellow is a bright, cheerful colour associated with sunshine, joy, and positivity. Renowned for its ability to uplift spirits, stimulate enthusiasm, and convey optimism, yellow attracts attention effortlessly and can strongly influence consumer emotions and behaviours.
From lively Lemon to deep Amber, yellow hues communicate varying degrees of warmth, confidence, and friendliness, making them ideal for brands wishing to create welcoming and energetic brand identities.
In print, yellow hues excel at capturing attention and stand out prominently on promotional flyers, event posters, striking banners, and distinctive business stationery. Pairing yellow with rich contrasts or premium print finishes such as matte laminations or textured embossing can significantly enhance the appeal and memorability of printed materials, effectively engaging your target audience.
| Colour Swatch | Description & Meaning | Industries, Products & Services | Hex Code | CMYK Conversion |
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Lemon Yellow – Bright and cheerful, represents optimism, freshness, and energy. | Marketing campaigns, retail promotions, educational products. Perfect for attention-grabbing posters, leaflets, and playful stationery. | #FFF700 | 0, 3, 100, 0 |
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Gold – Luxurious and prestigious, symbolises prosperity, quality, and success. | Luxury brands, awards, premium products. Ideal for prestigious invitations, luxury business cards, and premium packaging with gold foil finishes. | #FFD700 | 0, 16, 100, 0 |
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Mustard Yellow – Warm, rich, earthy, suggests comfort, authenticity, and creativity. | Artisan products, vintage-inspired brands, restaurants. Excellent for menus, textured business cards, and rustic packaging. | #FFDB58 | 0, 14, 65, 0 |
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Amber – Warm and inviting, conveys confidence, warmth, and friendliness. | Hospitality, food and beverage, customer service. Effective for vibrant promotional materials, hospitality menus, and friendly customer-focused literature. | #FFBF00 | 0, 25, 100, 0 |
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Peach – Soft and gentle, evokes warmth, sincerity, and approachability. | Beauty, wellness brands, skincare, lifestyle products. Suitable for flyers, product packaging, and gentle promotional materials. | #FFDAB9 | 0, 14, 27, 0 |
How to Use Yellow in Design:
- Bright yellows attract attention and stimulate excitement.
- Rich, warm yellows create welcoming environments.
- Pair with neutrals or dark shades for contrast or complementary colours for vibrant impact.